of issued cards
of active accounts
of annual transactions
The founders of this neobank realized that there was still a lack of an institution in Brazil that had a range of products for the entire social pyramid. The idea was to create a “desire” brand that would identify itself with high-income people, but that would also offer products to other audiences, in an innovative strategy of “inclusive exclusivity”.
To succeed in creating a digital bank from scratch, it was essential to have speed in system implementation and agility in launching it into the market.
Thus was born the partnership with Dock, one of the leaders in technology for payments and banking which, among others, offers a complete solution for issuing and process cards , all with easy implementation and agile time-to-market.
In this way, it was possible for this digital bank to create an aspirational brand and, at the same time, quickly launch its product.postin the market, building one of the most impressive success stories in the financial sector in Brazil.
With strong aspirational appeal, digital bank conquers 20 million customers in just three years and emerges as one of the unicorns of the sector
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