The first digital account for couples in Brazil

At a time when sharing expenses is part of most couples' routine, a joint digital account emerges as a practical solution to simplify financial life for couples, a challenge still faced by millions of Brazilians. Despite the advancement of digital financial services, most available options remain individual, making shared management of expenses complicated and often a source of disagreement.

In that scenario, the joint digital account offers a modern and efficient alternative for managing couples' finances. After all, according to research, money is the second leading reason for separations in Brazil. It was precisely to transform this reality that Well, the country's first digital joint account.

Created to simplify financial management for those who share dreams and responsibilities, Noh combined technology, financial education content and innovation in a pioneering solution. And to make this possible, it relied on the infrastructure of Dock, a leading company in solutions for banking and payments in Latin America.

Noh: the joint digital account for couples

Launched in 2022, Noh is a banking app designed specifically for two people. More than a joint digital account, the solution offers a collaborative and transparent experience.

With Noh, both users have equal access to features such as Pix, cards, investments, financial planning and complete visibility of transactions. All this for a monthly fee of R$24 per couple, with a 30-day free trial period.

The name “Noh” comes from the idea of “tying a knot”, symbolizing a solid connection between two people and reinforcing the mission of bringing more lightness, transparency and justice to shared financial life.

And this propostgoes beyond symbolism: the fintech has as its partner and strategic partner the influencer Nath Finanças, a national reference in accessible financial education.

Market context and challenge: rethinking the way we share our financial life

Historically, joint accounts offered by traditional banks were created within a context of hierarchical relationshipsTypically, only one account holder had full control of the account, while the other had limited access, with little information and functionality available.

Even with the digitalization of financial services, this model has barely evolved. The experience remains unequal, outdated, and far removed from the reality of couples and partners who share finances collaboratively.

It gap in the market was exactly what Noh identified as an opportunity. Currently, no digital bank offers a truly joint account. And, at traditional banks, the process still requires in-person visits to the branch, proof of agreement between the parties, and, often, acceptance of unequal conditions.

Given this scenario, the propostNoh's was bold: to create a joint, equal and 100% digital banking solution, designed from the beginning to promote autonomy, transparency and balance among users.

How Noh is transforming your financial life as a couple with a joint digital account

Noh was created to offer a joint digital account specifically for two people, focusing on transparency, collaboration, and equal control. This solution brings greater ease and security to those who want to share not only expenses but also financial decisions.

Check out the key features that make Noh an innovative joint digital account for couples who want to share money management:

• It has two accesses: both partners have equal login, visibility and control.
• Cards and digital wallets: payment by Apple Pay, Google Pay and physical card.
• Pix e payments: joint transactions with traceability.
• Pix intelligent: replenish funds without leaving the app.
• Noh Organizer: subaccounts to share expenses such as groceries, travel or pets.
• Investments with daily income.
  
• Emoji reactions and shopping name editing.
  
• Scheduling, reminders and security with two-factor authentication.

The strategic role of Noh's partnership with Dock

To get Noh's idea off the ground and transform the joint digital account into an innovative solution for couples, the fintech had the support of Dock.

This partnership was crucial for Noh to create a pioneering architecture where two accounts are "tied" to a node, sharing ownership, access, and functionality equally. The technology White label da Dock ensured agility, scalability and regulatory compliance.

The solution offered by Dock included:

• Complete digital account with multiple balances;
• Issuance of personalized card;
• Pix complete (including Pix Smart);
• Collection and investment platform;
• Support Open Finance, allowing integrations with partner banks;
• Scalable, secure, and regulatory-compliant APIs.

With the secure, scalable and innovation-ready infrastructure offered by Dock, Noh is ready to lead the future of financial solutions.

Results confirm the success of the partnership

Despite being relatively new, Noh has a high level of engagement and adoption. This is due to thepostclear value and the absence of invasive practices, such as the sale of data or the offering of unwanted products.

Check out Noh's main figures:

• 50 million transactions in the first two years of operation;
• 40% of customers move 100% of their salary through the joint account;
• 50% of users access the app daily;
• 87% report an improvement in the couple’s financial relationship;
• Number of customers has grown 18 times in the last year.

Expansion and future of shared finance

Noh is currently preparing for a new phase of expansion. The goal is to expand thepostthe finance in pairs for the concept of “multiplayer finance”, bringing the solution to family groups and collaborative networks. Upcoming developments include:

• Collateralized card (no credit analysis);
• Family mode (multiple participants);
• Automation rules and scheduled transfers;
• Credit card with limit;
• Full integration with Open Finance.

Learn in this video how the fintech pioneer in couples services teamed up with a leading financial technology company to promote a new way of managing money:

Noh, supported by the technological infrastructure of Dock, is redefining the way we manage finances, promoting transparency, autonomy and collaboration.

Want to transform your financial project with cutting-edge technology? Innovate with Dock and take your financial solutions to the next level!