Trends in the financial market: six highlights from the Tech Trends Report
7 minutos de leitura
In 2022 we can expect to see banking and payments evolve even faster. The speed of digital transformation, new means of payment, and transformations brought by Open Finance are a few of the factors shaping this changing scenario and guiding trends in the financial market.
But why is it worth paying attention to trends in the financial market? It’s because they allow us to predict upcoming scenarios in a world in constant flux and help both incumbents and fintech companies to align the development of their solutions with the latest innovations in the banking and payments sector.
Here at Dock, we always have our feelers out to make sure we’re keeping pace of these trends, and one source we often rely on is the futurist and researcher Amy Webb, Director of The Future Today Institute, from New York University’s Stern School of Business. Every year, she presents the Tech Trends Report, an essential reference on the trends set to shape the future and likely to dictate how companies do business from now on.
The 15th Tech Trends Report was launched at this year’s SXSW, indicating some strategic trends in technology and including a section with insights for payments. In this article, we select a few that are sure to have a powerful impact on Latin America. Find out more below:
Trends for the financial market: what are the main game-changers for 2022?
Here, we present the six top trends for the financial market highlighted in the Tech Trends Report. Many of them have been under development in the last few years – boosted particularly by the increased digitalization brought about by the pandemic – but will gain greater maturity as of 2022.
1. Digital wallets
- It’s estimated that 4.4 billion consumers around the world will be making purchases using a digital wallet by 2023, accounting for 52% of e-commerce payments globally.
- 6 billion global consumers will pay by digital wallet at the point of sale (POS) in 2023, accounting for 30% of all POS payments.
A digital wallet is a virtual version of the wallet you carry around in your pocket. It stores the different forms of payment its owner uses – credit cards, debit cards, bank account details, loyalty cards, etc. – and is operated using an app or a browser, making it easily and quickly accessible online or in a store to make a payment.
In other words, in an increasingly digital and integrated world, digital wallets are a vector for finances to become a more organic part of consumers’ transaction routines. That’s why they are expected to become increasingly popular this year and in years to come.
Buy Now, Pay Later (BNPL), as the name suggests, is a credit solution that allows customers to buy a retail item now and pay for it over time in installments.
The big retail players are already offering the same flexibility for all BNPL purchases, no matter how small. It’s an option that is expected to see accelerated growth in Latin America.
In fact, BNPL has attracted attention for its timely rollout, appearing “at the right place and right time,” and one big reason for its growth is its wide availability online. Previously, any installment payment was basically an autonomous payment plan offered at the point of sale. Now, BNPL is provided via platforms that work with a variety of different retail brands.
3. QR code payment
Easy, secure, and increasingly popular, QR code payment continues to expand in the marketplace.
Although QR code adoption varies greatly across countries – as high as 70% in China but just 8% in Japan – it should grow significantly across all countries in the coming years.
By 2025, the number of people using QR codes to make payments is expected to top 2.2 billion, or 29% of all cell phone users around the world.
Companies are using QR codes in a variety of novel ways at different stages of the buyer’s journey to generate additional sales and improve the customer experience.
For example, social media influencers who demonstrate products on video and streaming platforms are exhibiting QR codes so that their followers can buy the product in a click.
Brands are incorporating QR codes into their non-digital marketing as well, like newspaper and magazine advertisements and television commercials, all in a bid to make it easier for consumers to make purchases.
Restaurants are also using QR codes so customers can use their smartphone to view the menu, make their order, and even pay for their meal without having to wait for a server. For their part, retailers are including QR codes on labels to offer discounts, encouraging consumers to buy more.
Do you see how this technology is already part of our daily life and will become further embedded as a strong trend in the financial market?
4. Payment links and e-billing
Companies can create personalized links instantly that they can send to their customers to begin an online payment. They just click on the payment link and make the payment using their preferred method of payment.
Payment links can be used on any channel – text message, email, social media, or messaging platform (like WhatsApp) – to enable online payment. In Latin America, where the volume of small businesses and self-employed workers is high, this trend is also an important factor for the financial inclusion and evolution of these businesses.
5. Artificial intelligence and machine learning
The banking and payments sector was a pioneer in the adoption of artificial intelligence (AI), where its role in the automation of repetitive processes, risk assessment, and fraud prevention is now well established.
During the pandemic, almost half of us significantly changed the way we interact with banks and fintech companies. That means that as we progress through 2022, we will see an increase in their use and be able to better understand changes in customer behavior.
With their encryption and decentralization features, blockchains are disrupters of the banking and payment sector, which has traditionally been centralized and controlled by the incumbents, alongside regulators, like governments and state-owned banks. And that is precisely why they are a key trend for financial markets in 2022!
Blockchains also have the potential to be extremely beneficial, offering the chance to simplify infrastructure while also eliminating fraud. For example, blockchains are the backbone of the new digital currencies that are increasingly populating the financial market.
Keep up with financial market trends and help make finance more organic
At Dock, we believe that keeping track of trends and staying one step ahead of the game is key to building an increasingly organic, seamless world of finance.
We are constantly monitoring and updating our platform, which provides solutions in digital banking, cards, acquiring, and risk & compliance, so that our clients can also grow their business in line with these trends by offering their customers outstanding payment experiences.
Do you want to find out more about how we do this? Watch our video manifesto
Summary of leading trends for the financial market from the Tech Trends Report:
- Every year, the Tech Trends Report indicates the top trends for the world of tech, including insights for banking and payments.
- The most important trends for the financial market include the evolution of digital wallets, payment links, QR code payment, developments in BNPL, and the use of blockchains and AI.
- Trends in the financial market reflect the increasing digitalization of society and interest in financial solutions that are increasingly integrated into everyday life and embedded in everything we do.
- In Latin America, financial market trends like BNPL and payment links are contributing to the financial inclusion of the population and the evolution of businesses in the region.